New Brand Partnerships Strengthen Beekay’s Genuine Parts Portfolio

Beekay Group, India’s most trusted distributor in the automotive aftermarket, continues to expand its extensive portfolio of genuine parts, lubricants, and accessories with new strategic brand partnerships. This move reinforces Beekay’s leadership in providing high-quality, reliable solutions for vehicle owners and workshop professionals alike.

Strengthening the Legacy of Trust

For over three decades, Beekay has championed authenticity and performance through its strong network and dedicated service. With a distribution legacy rooted in its 1990 workshop beginnings, Beekay has built a robust ecosystem by forging alliances with top automotive brands, including Eicher, Maruti Suzuki, Mahindra & Mahindra, Tata Motors, Shell, Goodyear, and Royal Enfield.

The latest additions to the portfolio—BKT Tyres and an expanded presence with Goodyear and Shell—reflect Beekay’s continuous commitment to meeting the evolving demands of the Indian automotive aftermarket. These partnerships not only extend Beekay’s product offerings but also solidify its promise of delivering 100% genuine parts, backed by expert logistics and superior customer support.

Expanding Reach and Reliability

Beekay now serves thousands of independent workshops, mechanics, and retailers across Uttar Pradesh, Uttarakhand, Maharashtra, and Goa, operating through:

• 42 retail outlets

• 17 warehouses

• Over 650 team members

• 7000+ mapped customers

With these new partnerships, customers gain access to an even wider SKU range, ensuring better availability of essential products like:

• OTR tyres by BKT

• Performance tyres by Goodyear

• Engine oils and lubricants by Shell

Why This Matters to Auto Enthusiasts

Whether you’re a DIY car maintenance pro or a workshop owner, choosing Beekay means you’re choosing quality, reliability, and original parts. Every new brand onboarded is meticulously vetted to match Beekay’s commitment to customer success and automotive excellence.

Key benefits include:

• Easy access to multi-brand genuine parts

• Technical support and expert guidance

• Consistent product availability and fast delivery

Looking Ahead

These strategic alliances not only diversify Beekay’s offerings but also align with its mission to be India’s most customer-centric and trusted automotive parts distributor. As Beekay continues to grow, one thing remains constant: a promise of genuine quality, every time.